Jinjiang Footwear Fair outdoor hot local brands debut (2)

Within CAMKIDS hall, set up three different scenarios were used to reflect skiing, camping and rock climbing, also shows three series of products, including professional outdoor, outdoor and casual fashion for children outdoors. Wei, deputy general manager 晋江明 shoes 洪钦 Ming said, "This year is our first exhibition, business casual shoes stylish casual shoes and Anta (Anta stores), Xtep (Xtep store) equate a platform to showcase, exhibition area of nearly 400 square meters, has played a very good publicity effect. "
In Shengfu Lai exhibition, the show jacket, skin, clothing, tents and other outdoor crowd the most contact with the product. "With the outdoor lifestyle to be accepted by more and more people, our focus Shoe Fair has shifted from a professional outdoor enthusiasts to ordinary consumers, so this is a display of products with 'Pan outdoor' products mainly to provide outdoor recreation and everyday casual wear can be equipped. "Shengfu Lai Lin Jinsong brand director, said.
And local outdoor brand "Pan outdoor" positioning different, with design and development of science and technology to integrate global resources, the aforementioned European brands shows ski series, stylish casual shoes riding and outdoor adventure series series of three areas of professional outdoor equipment, Xiang Li believes that "China outdoor sports market has great potential, we not only brand sport shoes give Chinese consumers with top ski equipment, but also in the field of outdoor sports and cycling sports provide better and more professional sports products segment. "